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Nutella fans have been left ecstatic after discovering a new variety of the spread dubbed ‘better than the original’, is due to roll out in supermarkets across the UK.
Slathered on toast, iced on cakes or made into milkshakes, there is no end to the ways the versatile hazelnut confection can be consumed.
Now, Nutella has revealed it is stocking UK cupboards with a new iteration of the globally acclaimed sauce – a vegan variety.
Soon, plant-based eaters will be treated to a vegan version that uses one unlikely ingredient to replicate its iconic creamy consistency.
On top of the usual ingredients of cocoa, hazelnuts and sugar, manufacturers have also added some unlikely suspects, including chickpeas and rice syrup.
They claim the new addition will have the same ‘flavour and creaminess fans know and love’ but has been ‘specially crafted to offer a delicious new choice, blending Nutella’s signature roasted hazelnuts and cocoa with plant-based ingredients like chickpeas and rice syrup’.
It’s already available on Amazon and will roll out in Sainsbury’s from 25 May, with other supermarkets not yet having revealed when they plan to follow suit.
The vegan Nutella will be sold in 350g jars, which is the same size as typically sold in the original variety.
Nutella fans have been left ecstatic after discovering a new variety of the spread dubbed ‘better than the original’, is due to roll out in supermarkets across the UK
A jar of the vegan hazelnut spread will cost customers £3.99 from Sainsbury’s, a slight price increase on the standard version which is £3.18 from the retailer.
Ferrero has announced plans to expand availability to other supermarkets across the UK from 2026.
The spread, which has already been released in a handful of locations across the world, delighted chocolate fans when it first debuted in Australia in 2024.
Posting on social media, Melbourne-based supermarket, Melbourne‘s Best Vegan Eats, shared a post announcing the news that they would be stocking the product.
Delighted foodies flooded the comments with excitement, as one wrote that they were ‘drooling’ while others simply exclaimed ‘oh my god’.
‘I literally sent my mum down the next day to get me two jars of it,’ said another.
According the comments, fans have also spotted the spread in Rome.
Speaking about the launch, Mathieu Maggi, Marketing Director Nutella UK&I, Ferrero, said: ‘For over 60 years, millions of people around the world have, been enjoying the unique taste of Nutella, and we are excited to welcome even more consumers to the brand with the launch of Nutella Plant-Based.
Now, Nutella has revealed it is stocking UK cupboards with a new iteration of the globally acclaimed sauce – a vegan variety (pictured)
‘We developed this innovation to provide a delicious new choice that delivers the unmistakable Nutella experience in a plant-based version, replacing milk with vegetal ingredients without compromising on quality and taste.’
The decision to create a vegan version of the classic was inspired by a new wave of plant-based munchers, said the brand.
Ferrero cited recent research that shows 4.7 per cent of UK adults – approximately 2.5 million people – follow a vegan diet.
It comes after Nutella fans were blown away after discovering why the “N” in the chocolate and hazelnut spread’s logo is black – after its creator died aged 97 on Valentine’s Day.
Francesco Rivella, dubbed the ‘Father of Nutella,’ passed away on 14 February, just days shy of a decade since Ferrero founder Michele Ferrero’s death.
As Ferrero’s right-hand man, the pair travelled the globe to find the perfect ingredients for their pioneering chocolate brand.
Dr Rivella is credited with helping the Alba-based brand grow into an international sensation, innovating products from its Wonka-esque chocolate ‘Chemistry Room.’
The chemist is said to have had an instrumental role in the creation of Nutella, and is credited with coming up with the name of the world-famous chocolate hazelnut spread.
Delighted foodies flooded the comments with excitement, as one wrote that they were ‘drooling’ while others simply exclaimed ‘oh my god’
In light of the inventor’s death, one Nutella fanatic, who goes by @thankyou_payme, took to X to vent their frustration over the ‘mystery’ behind the logo.
Retweeting a death notice of Dr Rivella in the post, the person exclaimed: ‘NOOOOOO I wanted to ask him why the N is black.’
In response, one person wrote: ‘Tragic loss, but now we may never uncover the great Nutella typography conspiracy – gone before his secrets could be spilled.’
Upon being notified of the colour difference for the first time, one person said, ‘Wait how have I just noticed that,’ while another commented, ‘Never noticed this until now.’
Meanwhile, hundreds of fans were prompted to share their own theories behind the logo, with one writing: ‘Maybe the ink wasn’t enough to be red.’
To solve potential trademark issues, Ferrero decided to keep “N” in the logo black while the rest of letters were coloured red.
This helped distinguish its appearance and make the logo unique, while protecting the company’s trademark, with the black “N” soon becoming a notable part of the Nutella brand.
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