- Technology firm Seeing Machines is headquartered in Canberra, Australia
London-listed driver safety tech firm Seeing Machines has agreed a collaboration with Mitsubishi’s European division to grow sales across the continent.
The computer vision technology firm said its Guardian Generation 3 driver monitoring system will be used in Mitsubishi’s logistics, distribution and maintenance fleet.
It also wants to take advantage of the ‘extensive direct relationships’ Mitsubishi has with truck and bus equipment manufacturers to promote the system.
The tie-up comes as car manufacturers seek to abide by the European Union’s new Vehicle General Safety Regulations (GSR).
Described as a ‘vaccine for vehicles’, the GSR requires all new motors to have certain safety features, including an emergency stop signal and systems monitoring blind spots and tyre pressure.
Seeing Machines claims that Guardian, which tracks a driver’s eye movements using sensors and cameras, helps lower the threat of drowsy driving in commercial vehicles by over 94 per cent.
New agreement: Seeing Machines has forged a collaboration with Mitsubishi’s European division to grow sales across Europe
If significantly adopted, Guardian could help the EU achieve its goals of saving over 25,000 lives and avoiding at least 140,000 serious injuries across the bloc by 2038.
‘We’re delighted to partner with Seeing Machines to support the expansion of their world-class safety technology across Europe,’ said Rob Noon, automotive business unit president at Mitsubishi Electric Europe.
‘This agreement reflects our shared commitment to reducing transport risk, and we’re proud to support Seeing Machines in scaling its impact across a range of transportation industries.’
The announcement follows just a few days after Mitsubishi’s American arm revealed it had begun a six-week pilot of the Guardian technology, having initially made a referral agreement with Seeing Machines in February,
Paul McGlone, chief executive of Seeing Machines, said: ‘Our relationship with Mitsubishi…is already delivering positive results, as demonstrated by the strong progress we have made in the Americas and the near-term opportunities it’s creating.
‘Mitsubishi Electric Europe’s world-leading, proven reputation and established relationships position them as an ideal partner to bring our Guardian technology to new customers across the region as regulatory deadlines take effect.’
Headquartered in Canberra, Australia, Seeing Machines has also collaborated with prominent companies, such as General Motors, Daimler, Transport for London, and flagship airlines Qantas and Emirates.
In the first three months of 2025, the group’s technology was in over 3.2 million units, a 77 per cent year-on-year increase.
Over the same period, production of new vehicles equipped with its driver monitoring technology was up by over a third from the previous quarter to 358,162 units.
The firm further declared on Monday that it had renewed its distributor agreement with Connect Source, Australia’s largest distributor of Guardian.
Seeing Machines shares were 3.2 per cent up at 2.9p on Monday morning, although their value has shrunk by around 38 per cent over the past year.
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This article was originally published by a www.dailymail.co.uk . Read the Original article here. .