Wimbledon spectators are revealing what the strawberries and cream boxes at SW19 really look like – and the results have left people divided.
The summer snack, which goes hand-in-hand with the tennis championship, is in high demand at the tournament as punters line up in their droves and shell out £2.70 for a box of the sweet treat.
This year is the first since 2010 that the All England Club, which runs the tournament, has raised the price of strawberries and cream; which now costs £2.70.
Around 140,000 punnets are bought by visitors per year, meaning the new price will bring in approximately £28,000 for the club.
The 20p price increase compared to last year hasn’t deterred foodies but some have been left disappointed with what they were given.
Some have claimed the box is a ‘rip off’ and ‘mostly empty’ containing only a ‘handful’ of strawberries and ‘yellow’ cream.
However, other attendees have jumped to Wimbledon’s defence, saying they’ve been delighted by the creamy strawberry boxes and their ‘cheap’ price.
One spectator was less than impressed after she bought some strawberries that came swimming in cream to enjoy courtside.
Tennis fans have been left divided over the strawberry and cream boxes on offer at Wimbledon this year – the price has gone up by 20p for the first time since 2010
Some have claimed the box is a ‘rip off’ and ‘mostly empty’ containing only a ‘handful’ of strawberries and ‘yellow’ cream
‘Cream? Yellow liquid,’ she captioned a TikTok clip showing what was inside the box.
Some viewers were dismayed to see there were the same amount of strawberries included as in previous years despite the price increase.
‘It’s not full? Dang. Is it cold at least?’ one person asked and another said: ‘It’s actually a huge disappointment’.
‘Tried them the other day for the first time and the cream was awful,’ a third agreed.
‘Daylight robbery,’ someone added and another wrote: ‘FOUR STRAWBERRIES?? Hell no’.
‘I couldn’t even get near the strawberry stand, the queue was halfway (to) centre court,’ one visitor explained.
However, not everyone was put off by the fruity serving, claiming it was more than reasonable for the £2.70 price.
‘I fully expected £4-£6 for a portion,’ one woman admitted.
‘Is it me of is 2.7 pounds a steal?’ a second asked and someone pointed out: ‘Cream is cream…it’s not yellow, it’s literally off white…it’s fine!’.
However other attendees have jumped to Wimbledon’s defence saying they’ve been delighted by the creamy strawberry boxes and their ‘cheap’ price
‘At any other sports venue, they would’ve charged you at least £6 for that,’ a third replied and someone agreed: ‘For a sports venue, that’s cheap as you can get. Can’t even get a paper cup and straw for that price in most places’.
‘Nah, they’re actually unreal, I thought they were worth it, me and my brother bought 3 boxes when we went,’ another guest said.
At £2.70 the event’s iconic snack is easily the best value food on site. Wimbledon is also one of the very few sporting events which allows fans to bring in their own food and drink – including alcohol – so visitors on a budget can always bring in their own strawberries.
The strawberry and cream boxes aren’t the only thing that has seen a price increase at Wimbledon this year.
Food stalls are charging guests £5 for a bag of Haribo Starmix, Tangfastics or Skittles.
The three items were priced at £3.50 at Wimbledon’s Aorangi Larder four years ago, with the 2025 prices marking a 42 per cent increase.
By contrast, a pack of Haribo Starmix would cost £1.25 at Tesco, while Skittles are priced at 95p in the supermarket.
At Wimbledon, a pack of Galaxy Minstrels has seen a smaller increase from £3.50 to £4.40 since 2021.
Strawberries and cream isn’t the only thing that has seen a price increase at Wimbledon this year. Food stalls are charging guests £5 for a bag of Haribo Starmix, Tangfastics or Skittles
Wimbledon is one of the few sporting events which allows fans to bring in their own food and drink – including alcohol – so visitors on a budget can always bring in their own strawberries
The Hill Larder also includes Jude’s Ice Cream Tubs and Sticks at £4.50, popcorn at £2.20, divine chocolate bars at £2.30 and cookies costing £3.15.
A series of hot eats are also available on the menu with a sausage roll the lowest priced on the Hill at £5.10, while Mac & Cheese Bites and a Cornish pasty are among items listed at £6.80.
Fans can also purchase sushi, with the most expensive option being a Grand Slam Sushi Selection at £15.10.
Guests are also facing steep prices at Wimbledon for beer, Pimms and wine.
Those opting for beer as their drink of choice will be likely drinking Stella Artois, one of the tournament’s official sponsors.
A 300ml bottle will set fans back £7.50, the same as last year, with the non-alcoholic version priced lower at £6.90.
However, pints of Stella will cost £8.85 for the 2025 tournament, marking another increase having been £7.55 in 2023 and £8.50 last year.
Reacting to the price list, one fan wrote ‘Stella is one of the cheapest beers you can buy at trade prices these days. Which explains why Wimbledon are charging £8.85 a pint and even charging 40p more than Guinness!!
Guests are also facing steep prices at Wimbledon for beer, Pimms and wine. Pints of Stella will cost £8.85 for the 2025 tournament, marking another increase having been £7.55 in 2023
A pint of Stella Artois and 250ml glass of Pimm’s could set fans back £19.05 at the tournament
‘It’s nothing to do with profit margins. That’s just pure greed.’
Depending on the location around the grounds, a 250ml glass of Pimm’s could set fans back between £10.20 to £12.25.
The drink, which has become a tradition at Wimbledon, will set spectators back £36 if they opt to buy a jug.
At one bar in the grounds, Mail Sport found white, rose and red wine priced at £10.20 for a 187ml glass.
Sipsmith gin and tonic has also been priced at the same amount.
Bottles of wine have been priced at £49.60, while champagne ranges can reach as much as £96.
Should fans opt against alcoholic options, they can opt for soft drinks like Coke or Sprite at £2.75.
A large bottle of Evian, the tournament’s official water, has been priced at £5.
The bottles can be refilled throughout the grounds for free via the numerous water stations at SW19.
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