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Amazon Prime Day is officially here, with massive markdowns on a wide range of products.
It can be the best time of year to score discounts on Amazon devices, headphones, speakers and handsets.
But deciding what to buy can be overwhelming – especially when it comes to technology.
Here, I’ve round up five of the best tech deals I really think worth investing in this Prime Day. They’re on some of our top reviewed items, we’ve had hands on experience with.
We’ve all been there – you finally pluck up the courage to go for a jog, only to find that your earphones fall out every five minutes.
But the days of constantly shoving your earphones back in are finally a thing of the past, thanks to Beats’ latest innovation.
The Powerbeats Pro 2, described as the ‘ultimate fitness earphones’, feature an earhook and a choice of five tip sizes, ensuring the buds stay in whether you encounter rain, snow or just a whole load of sweat.
We reviewed them and rated the Beats Powerbeats 2 as the ultimate fitness earphones. Our reviews expert Shivali said ‘they’re expensive but the best I’ve tried in terms of sound quality and comfort’.

The earphones feature an earhook and a choice of five tip sizes, ensuring the buds stay in whether you encounter rain, snow, or just a whole load of sweat
In terms of battery life, the earphones deliver up to 45 hours of battery life with the charging case, with each bud delivering up to 10 hours of playback per charge.
And if your earphones do die, a quick five-minute charge will give you an impressive 90 minutes of playback.
Users can choose between four colours – Jet Black, Quick Sand, Hyper Purple, or Electric Orange.
Many of Apple’s products usually come with hefty price tags.
But the tech giant delighted fans around the world earlier this year after releasing one of its cheapest devices yet.
The iPhone 16e was the latest in Apple’s ‘budget’ smartphone line, priced at £599 – and it’s also on offer for Prime Day.
It is the successor to the iPhone SE and is impressively similar to the iPhone 16 – albeit with a slightly less advanced camera. You can read more in our iPhone 16e review.
If you can’t afford to upgrade to a smart TV then a Fire Stick could be the solution.
The revolutionary device allows you to access shows from iPlayer, Netflix, Prime Video, YouTube and so much more – all in one place.
It’s also highly portable, making it easy for those who want to take their favourite shows on holiday.
The device has scored 4.7* out of more than 19,000 global ratings on Amazon and is one of their best deals this Prime Day.
The Echo Pop is a compact smart speaker with Alexa that works great in bedrooms and small spaces.
Users can ask Alexa to play music, set timers, check the weather, read the news and make calls.
At just £20.99 it is one of the cheapest Prime deals to be had – and is less than half the usual price.
With its compact size, good sound quality and low price, it’s sure to be snapped up this Prime Day.
Anyone who loves reading on holiday will be familiar with the dilemma of choosing which books to take.
But the Kindle Paperwhite takes away these issues – and it’s also on sale.
This version is the fastest Kindle ever, with a large glare-free screen to make it easy to read no matter where you are.
A single charge can last up to 12 weeks and the model is waterproof – so stories can be enjoyed by the pool or in the bath.
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