David Beckham has boosted menswear sales for Hugo Boss despite consumers feeling reluctant to spend.
The German fashion retailer said sales grew 1 per cent to £870million over the second quarter of the year after the former England football captain launched his first collection with the brand in the spring.
The range of casual and formal wear helped sales in Hugo Boss’s menswear division rise 2 per cent to £690million.
Chief executive Daniel Grieder said: ‘The successful launch of our Beckham X BOSS collection in April is just one example of how we are continuing to drive brand momentum, even in a volatile environment.’
But he did acknowledge that trading had been ‘marked by a challenging macroeconomic and industry environment’.
Beckham has followed in the footsteps of his fashion designer wife Victoria, who recently partnered with High Street fashion chain Mango.
Style icon: Hugo Boss said sales grew 1% to £870m over the second quarter of the year after David Beckham (pictured) launched his first collection
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