Topshop’s standalone website is back up and running, as the iconic noughties fashion chain plans a major revival.
Devotees of the brand can now shop on Topshop’s dedicated website, more than four years after it was axed following the retailer’s sale to Asos.
After it sold a majority stake to a Danish firm last year, Topshop has been teasing its return as a standalone brand.
It has wasted no time in getting the the big guns involved to relaunch its sleek website.
Model and actress Cara Delevingne has curated a 40-piece range, with everything from a faux leather high shine washed trench coat to an 80s double-breasted oversized suit blazer up for grabs.
Elsewhere on the website, a range of womenswear and menswear can be ordered online. The brand’s full 2025 autumn and winter collection is going live on 16 August.
It’s back: Cara Delevingne fronts Topshop’s major website comeback
As part of its major relaunch, Topshop will be at Trafalgar Square in London on 16 August to host its first runway show since 2018 and preview its autumn and winter 2025 collections. This is a free but ticketed event.
Amid high demand, Topshop released 500 more tickets for the event earlier this week.
Topshop’s newly-launched standalone website offers next day and standard delivery options, as well as a Topshop Instant AM pre 12-noon delivery service.
Options: Topshop’s newly-launched standalone website offers next day and standard delivery options
Shops: In June, Topshop and Topman’s managing director said the brands’ bricks and mortar shops would be returning
Will Topshop return to high streets?
In September last year, Asos sold a 75 per cent stake in Topshop and Topman for approximately £135million to form a joint venture with Danish holding company Heartland, controlled by the Holch Polvsen family.
It has since been working with Heartland to revive the brand.
In June, Topshop confirmed it planned to open bricks and mortar shops across Britain as its revival gathered pace.
Michelle Wilson, managing director at Topshop and Topman, told fashion trade magazine Drapers that the brand had ‘something planned’ for August and beyond.
Topshop hosted a one-day pop-up event in Shoreditch, London earlier this year, called ‘Topshop In The House’.
The one-day pop up was a collaboration with Defected Records and marked Topshop’s first physical event in four years.
Wilson said in June: ‘We have something planned in August to bring Topshop back into real life again, with a more semi-permanent presence than the one-day pop-up.
‘In the shorter term that will be something with partner support and in the longer term we will do something standalone.’
She said that Topshop and Topman would return to the high street in autumn via one wholesale partner.
Wilson told Drapers: ‘I’m excited to see Topshop back in person. I think the partner that we are collaborating with is an incredible partner.
‘I think it will surprise a few people. I’m looking forward to the day that we launch that and seeing people’s reaction and excitement.’
However, Wilson stressed that the brand was not seeking to recreate what it had in its heyday, but was looking to build a presence, both in bricks and mortar and online, fit for the current market.
Topshop will not be returning to its former flagship store at 214 Oxford Street in London, which is now occupied by the new Ikea which opened earlier this year.
What happened to Topshop?
Earlier this year, London Mayor Sadiq Khan was among those calling for the return of Topshop, stating at the time: ‘I’d meet my mates outside Topshop, my daughters took me shopping at Topshop and I know every type of Topshop jean.
‘Wouldn’t it be great to get Topshop back on Oxford Street?’
Topshop was founded in 1964 youth-focused offshoot of the department store Peter Robinson.
At its peak, Topshop was a titan of the British high street, raking in about £100million in profit, with hundreds of stores spread across almost every large town and city in Britain.
But the store’s popularity waned as it struggled to compete with fast fashion online, losing its younger shoppers to aggressive digital e-tailers like Boohoo and PrettyLittleThing.
In 2018, former owners Arcadia revealed it was haemorrhaging cash, reporting a £93.4million pre-tax loss compared with £164.6million profit in the year before. And sales slumped 4.5 per cent from £1.8billion.
Amid the demise of Arcadia, owned by Philip Green, in 2021, Asos acquired Topshop, Topman and Miss Selfridge for £330million. At the time of its collapse, there were 70 Topshop stores across Britain.
DIY INVESTING PLATFORMS
AJ Bell
AJ Bell
Easy investing and ready-made portfolios
Hargreaves Lansdown
Hargreaves Lansdown
Free fund dealing and investment ideas
interactive investor
interactive investor
Flat-fee investing from £4.99 per month
InvestEngine
InvestEngine
Account and trading fee-free ETF investing
Trading 212
Trading 212
Free share dealing and no account fee
Affiliate links: If you take out a product This is Money may earn a commission. These deals are chosen by our editorial team, as we think they are worth highlighting. This does not affect our editorial independence.
This article was originally published by a www.dailymail.co.uk . Read the Original article here. .