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Lindt has unveiled a brand new flavour – and it combines the Swiss brand’s mouthwatering chocolate with a hearty Scottish twist.
Joining the mouthwatering ranks of salted caramel and strawberries and cream, the chocolatier has launched its most indulgent creation yet, the Shortbread Truffle.
Encased in that signature silky-smooth shell, the new creation is filled with a rich, buttery centre infused with melt-in-the-mouth biscuit pieces.
The new arrival is already creating a stir among chocoholics, set to be stocked in all Lindt stores and available exclusively on supermarket shelves at Tesco, where they’re priced at £7.50.
However the new truffle is available for a limited time only, and will only be available until the end of 2025.
‘We understand UK consumers have a unique love for biscuits and shortbread particularly has deep roots in British culture,’ Stefan Bruderer, Master Chocolatier at Lindt & Sprüngli, said.
‘So it felt like the perfect crumbly treat to blend with our beloved truffles. We love creating new and unique flavours with our iconic Swiss Chocolate!’
After recently experimenting with flavours such as pistachio and tiramisu, Lindt has just unveiled a brand new flavour. Stock image used
After hearing about the new chocolate arrivals Lindt fans rushed to social media to say they can’t wait to get their hands on the treat.
Sharing a snap of the Lindt Shortbread Truffle boxes in Tesco on @newfoodsuk Instagram, fans were keen to try them.
One person wrote: ‘Need to try these!’ Another added: ‘Ohhhh these sound nice.’
Another joked: ‘Well, that’s 1lb gained by just looking and thinking how they’re gonna taste’
Meanwhile other admitted they have been on the hunt for them but have struggled to find them in store.
One person said: ‘These aren’t even in the Lindt outlet stores.’ Another said: ‘Not in my Tesco it’s not even on the system because staff checked it in front of me xx’
Meanwhile a third added: ‘Went to big Tesco in Streatham today they didn’t have them so disappointed.’
It comes after Lindt released a ‘Dubai style’ chocolate bar inspired by the viral treat people travelled across the world to get their hands on.
Joining the mouthwatering ranks of salted caramel and strawberries and cream, the Swiss chocolatier has launched its most indulgent creation yet, the Shortbread Truffle. Stock image used
The tasty treat is stocked in all Lindt stores and available exclusively on supermarket shelves at Tesco , where they’re priced at £7.50
After hearing about the new chocolate arrivals Lindt fans rushed to social media to say they can’t wait to get their hands on the treat
The Swiss chocolatier introduced the new treat in its UK stores last year, which was inspired by a pistachio and knafeh treat that racked up more than 90million views on TikTok.
Featuring a crunchy pistachio mixture topped with crunchy Kadayif pastry, the Dubai chocolate has been described by online users as a ‘holy grail’ treat.
So it is no surprise that chocolate fans have been going nuts for Lindt’s ‘luxurious’ interpretation of the viral flavour, hailing it a ‘dream’ and claiming ‘it looks delicious’.
Stefan Bruderer, Master Chocolatier at Lindt & Sprüngli said: ‘We’re always tapped into consumer trends.
‘After we saw how well the Dubai chocolate craze went down on social media, we knew we had to get involved and put our very own twist on it.’
Lindt’s Dubai Style Chocolate is now available in select stores across the UK including Bicester Village, Leeds Trinity, McArthurGlen (Cheshire Oaks) and Bluewater, Dartford.
A mouthwatering 145g bar costs £10 in-store – although it is already being re-sold online for hundreds of pounds.
But the UK is not the first to be blessed with Lindt’s Dubai-style chocolate bar.
The highly sought-after treat has already hit the chocolate giant’s stores in the United States, Switzerland, Austria and Germany.
In November, hundreds of shoppers queued up in the rain for hours in the western German city of Aachen to get their hands on the bar – with only 100 on offer.
The most dedicated chocoholics said they travelled over 4,000 miles to get their hands on the sweet treat.
With their camping chairs and waterproof jackets in hand, customers entering the store were greeted with staff members in white chef outfits and offered a sample of the Dubai style chocolate.
They were then ushered over to buy a single bar bearing a unique number to add an element of exclusivity.
Speaking to the Independent after leaving the Lindt store in Aachen with the bar in hand, Zi Cheng Lai, 23, from Malaysia, said: ‘It’s a hype, a trend on social media, with people waiting in long lines.
‘We want to try it out here and be part of it.’
But Lindt cannot take all the credit as the Dubai style chocolate was created in 2021 by British-Egyptian entrepreneur Sarah Hamouda.
The Dubai-based businesswoman founded Fix Dessert Chocolate as a response to her pregnancy cravings and love of dessert, with ‘Fix’ standing for ‘freaking incredible experience’.
‘To be honest, not at any point did I think this was going to become global,’ Sarah told CNN.
‘It’s insane what’s been happening,’ she added in response to the demand for the ‘Can’t Get Knafeh of it’ bar from people all over the world.’
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