Iceland shoppers have been left disgusted by one unusual item in their new Halloween range of frozen goods.
The British frozen food retailer recently unveiled a new range of seasonal items to bring in the spooky season, including one stuffed crust pizza that has proved controversial among shoppers.
A photo of the new product was recently posted to the Instagram account, NewFoodsUK, where it received a slew of negative comments from horrified shoppers who said it looked ‘grim’ and even compared it to ‘snot’.
The item had been added to the retailer’s Take Away range and included the addition of ‘slime cheese’.
The packaging describes: ‘A green stuffed crust pizza, topped with tomato sauce, cheddar, and mozzarella.’
‘It reminds me of a sinus infection,’ one perturbed individual wrote while another simply wrote ‘eww’ in disgust.
A third remarked: ‘Sorry, but hell no, it looks like sick.’
‘What in the early 2000s lawless wasteland Shrek is this?!’ a fourth wrote. ‘Oh no – that looks grim,’ another lamented.
The British frozen food retailer recently unveiled a new range of seasonal items to bring in the spooky season, including one stuffed crust pizza that has proved controversial among shoppers. Stock image
The ‘slime filled’ stuffed crust pizza weights 475g and costs £2.60 from the budget supermarket.
Iceland has added a number of new items to it’s range to celebrate the spooky season, including a ‘scarily spicy’ range that includes a pepperoni pizza filled with a hot cheese crust and California reaper chili chicken fillets.
Also among the new range is salt and pepper shredded duck and California reaper chicken wings.
It comes shortly after Iceland’s boss, Richard Walker revealed he would pay customers to catch shoplifters in the act after the company revealed they had suffered a £20million blow to the business last year.
He said he hoped that the incentive would encourage shoppers to act if they spotted a shoplifter and hit back at claims it was a ‘victimless crime’.
The supermarket is the first in the UK to offer rewards to customers who snitch on thieves.
Shoppers will be given £1 on their bonus cards each time they point out thieves to Iceland staff and Mr Walker hopes it will allow the chain to lower their prices.
The CEO revealed that the cost of shoplifting to the business was £20million annually and Mr Walker hoped that money saved from the scheme could go back in to the shops, paying for more workers and lowering prices.
The item had been added to the retailer’s Take Away range and included the addition of ‘slime cheese’
‘It reminds me of a sinus infection,’ one perturbed individual wrote while another simply wrote ‘eww’ in disgust
‘I’d actually like to announce that we will give a pound to any customer who points out a shoplifter,’ he told Channel 5 News on Wednesday.
‘We will put it on their bonus card if they see any customer in our stores who are undertaking that offence.’
He added that he believed the programme would deter thieves, adding: ‘Some people see it as a victimless crime. It is not.
‘It also keeps prices from being lowered because it’s a cost to the business, it’s a cost to the hours that we pay our colleagues, as well as it obviously being about intimidation and violence.’
And the Iceland boss emphasised that it was an important issue to tackle and affected customers as well as profit.
‘That’s not £20 million of profit. That’s just £20million that we could pay in more hours to our colleagues or in lowering prices,’ he said.
‘So we’d like our customers to help us lower our prices even more by pointing out shoplifters and then we’ll give them a quid back.’
Mr Walker’s new scheme comes just months after an Iceland security guard was filmed arming himself with a shopping basket to stave off a suspected thief aiming kicks at him.
In a video capturing the moment, the shop employee is seen backing away before picking up the basket to use as a shield against the intruder at his store’s entrance in Walworth, south-east London.
A customer filmed the confrontation on their phone, appearing to show the suspected offender then picking up a bag and running away down the street.
Members of the public and retail security are being encouraged to stand up to shoplifters after Matthew Barber, the Conservative Police and Crime Commissioner for Thames Valley said tackling thieves was not just a job for police and criticised onlookers for simply filming instances of crime.
This article was originally published by a www.dailymail.co.uk . Read the Original article here. .