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Greggs fans are abuzz after the takeaway chain launched its first-ever homewares line featuring an almost six-foot sausage roll beanbag.
The novelty drop, which is a collaboration with beanbag store Icon, features cushions and beanbags in the shape of some Greggs’ menu favourites.
Shoppers can lounge on giant plush sausage rolls and steak bakes, as well as a beanbag chair with a Greggs logo print and a cushion made to look like one of the eatery’s paper takeaway bags.
Greggs regulars have been sent into a spin over the limited edition collection, with some adding the unique home buys to their Christmas wish lists.
For £89.95, there is the extra-large Steak Bake beanbag, which, at 180cm tall, is large enough to fit two or three loungers comfortably.
There is also the Greggs recliner beanbag chair, adorned with the iconic store’s logo and features a side pocket to store snacks.
The quirky beanbags are made with a water-resistant material, so they are suitable for indoors or outdoors and come pre-filled.
Greggs has launched a collection of cushions and giant beanbags in the shape of its iconic pastries – and fans are obsessed
If you’re looking for something more subtle, dress your couch with the Greggs Vegan Sausage Roll Cushion for £24.95 or the Steak Bake Cushion for £19.95.
There is also the £19.95 Greggs Bag Cushion that looks just like the blue and white bags customers receive their pastries in.
The exclusive collection was launched on Thursday and will be available online only for a limited time.
Social media was abuzz after the announcement, with many keen to get their hands on the giant pastry beanbags.
‘This is absolutely iconic behaviour,’ one user said, and a second wrote: ‘Finally, I can have a nap on a giant steak bake’.
‘My wildest dreams have come true,’ a third commented.
One person even did the math and calculated that the 144cm-long, 53cm-wide beanbag would comfortably fit 681.5 sausage rolls inside.
Another fan asked: ‘Who is the genius behind this?!’
‘Who needs a sofa when you have a steak bake tbh,’ someone added.
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