- Japan’s biggest brewer will ‘run out in two or three days at supermarkets’
From M&S to Jaguar Land Rover, consumers have become all too familiar with the disruption to their lives caused by cyber hackers.
But spare a thought for beer lovers in Japan. Their biggest brewery Asahi has been targeted and is now days away from running out of its most popular pint, Super Dry, according to retail bosses.
Asahi, which owns brands Peroni, Pilsner Urquell and Grolsch, as well as London-brewed Fullers, has had to suspend its order and shipment operations in Japan.
The company, which also makes snacks and baby food, said the attack had not affected its manufacturing in Europe, however.
One retail boss in Japan told the Financial Times: ‘When it comes to Super Dry, I think we’ll run out in two or three days at supermarkets and Asahi’s food products within a week or so.’
Asahi sold 73 million cases of its Super Dry beer in Japan last year.
Asahi is now days away from running out of Japan’s most popular pint
This week, as it investigated the hack, the company said there was ‘no estimated timeline for recovery’ but that there had been no leak of customers’ personal data.
Businesses are increasingly worried about potential attacks by hackers, who often turn out to be teenagers in shadowy criminal gangs.
An attack on Marks & Spencer in April left shoppers unable to buy clothing online for weeks.
The hackers stole the personal data of millions of customers and are estimated to have cost the store around £300million in lost profits.
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